Articles #Business

Unlike many of his fellow shoe salesmen Ernest markets his slippers to high schools, so he sells them in bulk (ten schools and counting), who in turn sell them to the students. He has only been in business since last October and has been careful to save his money, refusing to consider a loan (loans in Ghana run at 40-60% interest per year!) So, following the counsel to "Start Small and Grow Big" he is now ready to move into a shop, employ one or two helpers, and brand his product- "Citizen Footwear.” We are excited to see what the future has in store for this young man!